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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title arrow_drop_up Author Supervisor Issue Date Degree
Exploring emotional branding and online brand community by a case study of American Starbucks for Chinese check Full Text
Xu, Ming Chang, Wen Yu 2011. Master
Exploring health and fitness apps adoption intention among college students check Full Text
He, Xue Wei 吳玫 2018. Master
Exploring Instagram usage patterns among young adults in Macau : a comparative analysis of Story vs. Feed engagement check Full Text
Lao, Ka Choi Li, Xiao Qin 2023. Master
Exploring the art of persuasion : an analysis of the appeal methods used in television advertising for children's food and beverage check Full Text
Ren, Zhi Jie Chang, Wen Yu 2011. Master
Exploring the association between media access, consumption, and health literacy among college students check Full Text
Zhao, Hai Yi Chang, Wen Yu 2015. Master
Exploring the performance of TV news in Macau : content analysis of the news coverage on public issues : case study : comparing TDM and MASTV check Full Text
Fong, Si Man 張榮顯 2015. Master
Fake news and 2016 Presidential Election of America : a fantasy theme analysis check Full Text
Zhong, Juan 吳玫 2018. Master
Fantasy theme analysis in event branding : a case study of China-ASEAN Expo's promotional videos check Full Text
Liang, Yun 吳玫 2015. Master
Fantasy theme analysis of candidate Tsang Chun-wah's speeches on 2017 Hong Kong Chief Executive Election check Full Text
Ieong, Ka Ian Liu Shih Diing 2018. Master
Fantasy theme analysis of live webcasting wanghong in context of e-commerce : two case studies from mainland China check Full Text
Fu, Yi Miao Li, Xiao Qin 2021. Master

Showing 101 to 110 of 282 results