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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
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"Recording My Life" : affective labor of rural female micro-celebrities on Kuaishou
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Dong, Ruo Lin
Shih-Diing Liu
2022.
Master
Constructing imaginary social relationships : a study of CHUANG 2021 Douban Group
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Chen, Lin Fei
Liu Shih Diing
2022.
Master
Wechat marketing for brand promotion and customer engagement : a case study of youth basketball training camp, QiuDao sports
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Yin, Si Liang
Liu Shih Diing
2023.
Master
A systematic review of scholarly discourse on video game addiction and public policy : current trends
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Zhan, Guang
Li, Ying
2023.
Master
Making decision with Xiaohongshu? : an analysis of travel behavior of Mainland visitors to Macau
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Wong, Si Lam
Li, Xiao Qin
2023.
Master
Chinese youth self-identity crisis in the era of involution : a case study of the "985 Waste Introduction Plan" group on Douban
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Liang, Han Bin
李小勤
2022.
Master
Authenticity and intimacy in beauty YouTuber and viewer relationships : the case of Jaclyn cosmetics in 2019
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Cheong, Wai Si
Hodges, Benjamin Kidder
2022.
Master
Affective labor of female Esports fans : the case study of KPL
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Zhang, Yue
Shih-Diing Liu
2022.
Master
Youth identity construction in internet cafes
Cheong, Pui Heng
Simpson, Timothy Alan
2005.
Master
Exploring emotional branding and online brand community by a case study of American Starbucks for Chinese
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Xu, Ming
Chang, Wen Yu
2011.
Master
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