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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title Author Supervisor Issue Date Degree arrow_drop_up
Segmentation for the entertainment industry options of greatest appeal for mainland Chinese tourists in the development of Macao's integrated resorts on the Cotai Strip check Full Text
Si Tou, Chi Fai McCartney, Glenn 2016. Master
The impact of movie icons on contributing to brand loyalty at Macao's integrated resorts check Full Text
Cheong, Su Man McCartney, Glenn 2017. Master
Corporate social responsibility in integrated resorts : identifying CSR priorities in integrated resorts check Full Text
Cabio, Fame Bernaoine Lam, Chee Shiong 2019. Master
How brand equity elements influence consumers' attitude and purchase intentions : a study in hotel industry in Macau check Full Text
Kok, Hei Lam Liu, Ting Chi 2015. Master
Factors influencing popular restaurants through customer reviews : popular vs. non-popular restaurants check Full Text
Li, Zhu Ling Choe, Yeongbae 2020. Master
Investigation the celebrity effect on consumer expectation of a restaurant in Wechat promotion check Full Text
Tam, Weng Kam Fong, Hoc Nang 2021. Master
An examination of casino customer loyalty program in Galaxy Entertainment Group check Full Text
Kuan, Fu Lon Lam, Chee Shiong 2017. Master
A review on gambling motivation factors between Chinese and Western gamblers check Full Text
Leong, Cheng U 馮家超 2018. Master
Macau casino floor product mix in 2022 check Full Text
Cheang, Daniel 馮家超 2017. Master
A study on the tourists' experience of servicescape in Macao's integrated resort check Full Text
Tam, Un Teng Chan, Sow Hup 2016. Master

Showing 1 to 10 of 111 results