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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)

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Title Author Supervisor Issue Date arrow_drop_up Degree
How CSR affects customer trust, brand image and behavioral loyalty? An empirical study in hotel industry check Full Text
Lin, Xiao Qian 2017. Master
MBA(MS) 000 (SAMPLE) How CSR affects customer trust, brand image and behavioral loyalty? An empirical study in hotel industry
Lin, Xiao Qian 2017. Master
How vlogger affects parasocial interaction and brands check Full Text
Lam, I Kei Liu, Ting Chi 2017. Master
Applying financial-based approach to measure brand equity in casino industry : examples from Macao and Las Vegas check Full Text
Liao, Qi Jia Liu, Ting Chi 2019. Master
Perceived benefits of network capability in different business incubator models : specialization versus diversification check Full Text
Li, Hui Hong, Jacky 2020. Master
Influence of trust and relationship commitment in vlog and viewers' purchase intention check Full Text
Chen, Yang Yang 2020. Master

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