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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)

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Title arrow_drop_up Author Supervisor Issue Date Degree
How the use of creative recruitment advertising improves the attractiveness and brand value proposition of employers from the perspective of casino dealers check Full Text
Chan, Ka Meng Sy-Changco, Joseph Adea 2017. Master
Impact of internal marketing on employee job satisfaction, internal service quality and organisational commitment : a case study of local casinos in Macau check Full Text
Fong, Kok Wai Sy-Changco, Joseph Adea 2017. Master
Influence of social media marketing on customer loyalty check Full Text
Liu, Sandra Liu, Ting Chi 2017. Master
Influence of value added products on consumers' intention to revisit, recommend to others and future consumption plan : the case of Venetian Macao resort check Full Text
Li, Yu Sy-Changco, Joseph Adea 2017. Master
Integrated resorts' value co-creation behavior : Macau small and medium-sized enterprises perspective check Full Text
Lai, Chi Wai Choe, Ja Young 2020. Master
Investigating application of digital technology in gaming industry : a case study of Asian gaming markets check Full Text
Dong, Shi Ying 2020. Master
Investigating the effects of fear and humor appeals on ticket scalping intention check Full Text
Leong, Chi Ieng Fong, Hoc Nang 2023. Master
Investigating the persuasiveness of hotel sales promotion on WeChat : an experimental study check Full Text
Lo, Sok Teng Fong, Hoc Nang 2018. Master
Investigating the relationships among video promotion of destination on social media, destination image, and intention to visit : the case of Macao check Full Text
Luo, Yu Shan Fong, Hoc Nang 2017. Master
Investigation the celebrity effect on consumer expectation of a restaurant in Wechat promotion check Full Text
Tam, Weng Kam Fong, Hoc Nang 2021. Master

Showing 51 to 60 of 112 results