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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

From online live streaming platform to taobao : a preliminary study on perceptions of Wanghong

Issue date

2018.

Author

Jiang, Mei Jun

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Celebrities in mass media -- China

Internet personalities -- Social aspects -- China

Consumer behavior -- China

Online social networks -- China

Supervisor

Li, Xiao Qin

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006771209706306