school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
From corporate branding to city branding : a new pattern for developing city brands in China
- Issue date
-
2015.
- Author
-
Wu, Zhen Yu
- Faculty
- Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
- Department
- Department of Communication
- Degree
-
M.A.
- Subject
-
Cities and towns -- China -- Case studies
Cities and towns -- China -- Cheng Tu (Ssu Chuan Province)
Cities and towns in mass media
- Supervisor
-
Li, Ying
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991001611849706306
check
Full Text