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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
WeChat as a marketing communication tool : an exploratory study
- Issue date
-
2016.
- Author
-
Wang, Jie Yu
- Faculty
- Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
- Department
- Department of Communication
- Degree
-
M.A.
- Subject
-
Wechat -- China
Internet marketing
Online social networks -- China
- Supervisor
-
Li, Ying
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991001601999706306
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