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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

WeChat as a marketing communication tool : an exploratory study

Issue date

2016.

Author

Wang, Jie Yu

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Wechat -- China

Internet marketing

Online social networks -- China

Supervisor

Li, Ying

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991001601999706306