school

UM E-Theses Collection (澳門大學電子學位論文庫)

Title

Challenging the mainstream : youth identity and the popularity of Shanzhai mobile phones in China

English Abstract

In the year of 2008, "shanzhai" (literally translated as mountain bandits) entered China's public discourse as one of the most popular terms. The term is closely related with the popularity of shanzhai mobile phones, a kind of low price, and no name-brand phones. The objective of this paper is to find the connection between the popularity of shanzhai mobile phones among young people and the construction of youth identity in contemporary China. That is, the aim is to explore how young people's choice and use of mobile phones, especially their attitudes towards shanzhai mobile phones express current youth's style/characteristics, i.e. the pursuit of a distinct personality and the resistance towards mainstream culture to construct a sort of anti-mainstream or anti-brand style. Conceptualizing the shanzhai mobile phone use as an essential part of youth subculture within the theoretical paradigm of cultural studies, the thesis explores how young people's consumption pattern symbolizes their social characteristics and conveys through qualitative analysis of interviews and QQ group analysis, to certain degree, their resistance to the mainstream or the authorities. In exploring shanzhai mobile phones' popularity among the youth, we mainly argue that the shanzhai mobile phone with its anti-mainstream connotation and entertaining elements just caters to the construction of Chinese urban youth's resistant style. Research findings indicate that Chinese young people's attitude towards shanzhai mobile phone is firstly grounded on economic consideration. They tend to be thrifty consumers. Entertainment-seeking and fashion-seeking are the second major motivation for the urban youth to purchase shanzhai mobile phones. Lastly, shanzhai mobile phones are indeed regarded by some young people as an anti-mainstream tool to represent their resistant style, but this attitude is not prominent.

Issue date

2009.

Author

Li, Hong Ye

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Identity (Psychology) in adolescence -- China

Youth -- Social conditions -- China

Cellular telephones -- Social aspects -- China

Mobile communication systems -- Social aspects -- China

Mass media and youth -- China

Supervisor

吳玫

Files In This Item

View the Table of Contents

View the Abstract

Location
1/F Zone C
Library URL
991004033149706306