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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Wechat marketing for brand promotion and customer engagement : a case study of youth basketball training camp, QiuDao sports

Issue date

2023.

Author

Yin, Si Liang

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Internet marketing

Social media -- China

Consumer behavior

Supervisor

Liu Shih Diing

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010321735406306