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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

UGC and PGC influences on consumer buying behavior : a case study of the application "Xiaohongshu, RED"

Issue date

2020.

Author

Cheong, San San

Faculty

Faculty of Social Sciences

Department

Department of Communication

Degree

M.A.

Subject

Shopping -- Computer network resources

Consumer behavior -- China -- Case studies

Supervisor

Li, Xiao Qin

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009897389506306