movies_creation
American Movie Archives (美國電影檔案)
- Title
- Revolutionary New Triumph in Tape, A
- Year
- 1958
- Abstract
- Introducing the giant four-track tape cartridge, an obsolete consumer recording format that survived for eight years.
- Notes
-
Produced: Handy (Jam) Organization
Sponsor: RCA Victor, Radio and Victrola Division
Run Time: 14:54
Audio/Visual: Sd, C - Keyword
- Media: Tape recording
- Theme
- Beautiful presentation of "stereo" & precursor of cassettes
- Review
-
This download contains two RCA promo films. The first describes the new "stereo" record technology in terms anyone can understand. Beautifully done -- great for people under 25 to see what "records" were all about :-) Catch a glimpse of vacuum tubes, too. The second film shows the direct precursor of cassette tapes (that became popular in 1967-1969). Every feature now common on cassettes and players appears here -- RCA apparently had figured it out in 1959! On both films, listen carefully for the terms and buzz words that described both the "hot" and the seasoned products of the day -- references to 78s and even 16 2/3 RPM record formats, reel-to-reel tape features, the term "victorola" -- what a fabulous trip down technology's memory lane, in living color :-) And notice the very different image of family manners and relationships implied by the actors. America was a very different place in the 1950s. Observe also how the advertising described features and benefits rather than appealing primarily to the viewer's wanting to achieve a personal image or group identity. So much to think about in a couple of vintage infomercials :-)
(Reviewer: legalriter.com) - Location
- A/V room, 2/F