movies_creation
American Movie Archives (美國電影檔案)
- Title
- Refreshing Look
- Abstract
- N/A
- Notes
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Produced: N/A
Sponsor: N/A
Run Time: N/A
Audio/Visual: N/A - Keyword
- N/A
- Theme
- The Jam Handy Look
- Review
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The film starts out praising American design. "Bold, "beautiful,"exciting impact" the announcer intones as rectangular 1960's office buildings are shown. All driven by the profit motive beacuse "workers work better ... when the appearance of the plant is more attractive." Eyesore ... I mean "attractive" gas stations are shown too, because, as we will learn later, Vendo Coke machines will help you sell more batteries and tires! You see, so far this is just a lead up to the bold, exciting new Vendo designs of Coca Cola vending machines that will bring the shop owner or business manager, profits, "plus profits," and "perpetual profits." Stiff acting, marketing jargon, overstated narrative, and bright red Coke machines. "This baby has real sales appeal."
(Reviewer: Steve Nordby) - Location
- A/V room, 2/F