movies_creation

American Movie Archives (美國電影檔案)

Title
Match Your Mood
Year
1968
Abstract
Promotional film for Westinghouse refrigerator line featuring a system of sticker-like decorations enabling purchasers to style their appliances as they choose. Vague hippie-type flower-power graphics; scenes of mod-dressed middle-class conventional people
Notes
Produced: Handy (Jam) Organization
Sponsor: Westinghouse Electric Corp.
Run Time: 0:06:29
Audio/Visual: sound, color
Keyword
need keyword
Theme
Why are there soup cans on your fridge?
Review
It's hard to decide which is better, Frigidaire Finale or this, Match Your Mood. Both are loopy dance-filled salutes to refrigerators (I'm laughing as I type this as it all sounds so stupid). This film starts out very 60's, as a nicole-kidman-something-stupid-like model wanders the forest poking at stuff with a stick, it then seagues into the new Westinghouse promotion of 'Match Your Mood'. You can choose from many different styles! ('Astro-Glo Bronze' is interesting) and best of all, you can cover your fridge with wallpaper! This probably started the fridge-wallpapering craze that continued well into the 70's, and still continues to this day. Plenty of awful(ly great) and tacky wallpaper to 'match' your sport/mood/hobby (love the 'checkers' motif, as if someone would love checkers so much they decide to decorate their fridge with it). It also always helps if you're watusi-ing while you're wallpapering your fridge, as the lovely model does. Anyways, this film is... OUT THERE. Totally hysterical. This is, of course, a MUST SEE on this site!
(Reviewer: Spuzz)
Location
A/V room, 2/F