movies_creation
American Movie Archives (美國電影檔案)
- Title
- Helping You Sell
- Year
- 1937
- Abstract
- How Chevrolet uses sponsored theatrical motion pictures to promote its products.
- Notes
-
Produced: Handy (Jam) Organization
Sponsor: Chevrolet Motor Company
Run Time: 9:04
Audio/Visual: Sd, B&W - Keyword
- Motion pictures: Sponsored;Car culture: Newsreels;Advertising: Screen ads;Car culture: Newsreels;Advertising: Screen ads
- Theme
- Car Film Porn
- Review
-
This film, which details WHY Jem Handy and Chevrolet makes films about every freaking part of a car and where to show it, is split in half. The first is a somewhat strange overview of how the salesman can effectively get their message across (which leads me to believe that they had door to door salepeople for cars back then) and then explains that the BEST way to get these messages across is showing these films to the masses! In movie theaters! To Civic groups! To School Children (so they can pressure their parents into getting a motor vehicle (which is REALLY stretching it). After that, we see some clips from films in the Jem Handy collection, featuring (GASP!) films NOT AVAILIBLE ON HERE! Still no explanation given, however of why there's the turtle on the roof of the car..
(Reviewer: Spuzz) - Location
- A/V room, 2/F