movies_creation
American Movie Archives (美國電影檔案)
- Title
- Front Line, The
- Year
- 1965
- Abstract
- How to be an effective supermarket checker.
- Notes
-
Produced: Niles (Fred) Communications Centers, Inc.
Sponsor: Reader's Digest, in cooperation with Supermarket Institute
Run Time: 14:56
Audio/Visual: Sd, C - Keyword
- Consumerism;Agriculture: Food industry;Occupations: Retail;Agriculture: Food industry;Occupations: Retail
- Theme
- Ka-CHING!
- Review
-
The ever stressful job of a grocery checker (read cashier) is profiled here, and all I can say is thank god for technology (and extra help) as the checker job of 1965 looks 10 x more difficult then it is today. Before we are introduced to the checkers though, we see an incredible view of grocery merchandising circa 1965, there are like 5 shelves of products, just jammed to the rafters. Really scary. I guess groceries nowadays are bigger? I'm not sure. After that, we are introduced to the checker and her amazing little mat that moves the food closer to the checker to be rung through. Now, before we go any further, HOW THE MAT MOVED IS NOT EXPLAINED. I'm heartbroken. Anyways, continuing on, the narrator explains that the checker has a lot going on, checking prices (no scanners here!) entering the prices into the cash register (ow, the finger punching must hurt after a while), adding, bagging AND being nice to the customer! How is all this to be done? We meet 3 expert checkers ("Queens of Checking contests"), The first one, I swear, was introduced as Ruth Buzzi. Was she the Checking champion of 1964? The 2nd one has WAY too big hair. The 3rd one, ugh, let's not start. Anyways, they go into the right way of doing these chores. One of the most-least-looking-forward-to-doingthey say, the checker has to do is bagging. Ahhh, so that's how the bag boy was created, Cashier intolerance! This is a wildly intersting historical artifact, and comes reccomended!
(Reviewer: Spuzz) - Location
- A/V room, 2/F