movies_creation

American Movie Archives (美國電影檔案)

Title
Coach for Cinderella, A
Year
1936
Abstract
Imaginative cartoon that breaks down the parts and features of a Chevrolet automobile into units that can be understood in terms of plant and animal life: caterpillars roll into circles and become automobile tires; in the "visible V-6" fireflies equal spark plugs and mice provide motive power. Naturally, tells part of the Cinderella story, too. Animation supervisor thought to be Frank Goldman.
Notes
Produced: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Run Time: 9:22
Audio/Visual: Sd, C
Keyword
Animation: Advertising;Automobiles: Advertising;Folk tales;Automobiles: Advertising;Folk tales
Theme
Not enough auto technology show-offs. Being an ardent fan of Disney's Cinderella, I hvae to say this advertisement is quite lovely, although a bit rough (well, no one would throw THAT much money into an advertisement). Yet I do think the modern elements of the car were not given adequate attention. When this was being downloaded, I really expected a real petrol engine, gears, etc. A "modernizer" is just not enough to show how good your engine is.
Review
/
(Reviewer: rainycat)
Location
A/V room, 2/F