movies_creation
American Movie Archives (美國電影檔案)
- Title
- Behind the Bright Lights
- Year
- 1935
- Abstract
- How Chevrolet's giant electric sign in downtown Chicago works.
- Notes
-
Produced: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Run Time: 7:09
Audio/Visual: Sd, B&W - Keyword
- Advertising: Outdoor;Electricity;Chicago;Electricity;Chicago
- Theme
- CHEVROLET...CHEVROLET...CHEVROLET...
- Review
-
This 30s film tells us how the huge lighted Chevrolet sign in New York City worked, including the part where letters crawl by spelling various advertising messages. It’s actually pretty interesting and well explained. Of course, I love old signs anyway so this is just up my alley.
(Reviewer: Christine Hennig) - Location
- A/V room, 2/F