movies_creation

American Movie Archives (美國電影檔案)

Title
American Thrift (Part I)
Year
1962
Abstract
Expansive tribute to the "Woman American," her thrifty purchasing habits, and the American system of mass production.
Notes
Produced: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Run Time: 12:32
Audio/Visual: Sd, C
Keyword
Consumerism;Gender roles;Families: 1960s;Gender roles;Families: 1960s
Theme
This film has canned eel.
Review
Hard to pinpoint on what subject the film is trying to focus on, starts out by celebrating our forefathers, then on the american family saving money, then to the woman in the home, then back to saving habits, then to the woman again etc. Film presents viewpoints that are very hard to believe circa 1962, in regards to what position the woman had in the American home. Are we really stupid to believe that the Father left all the final money decisions to Mother? I don't think so. Worth watching for the Supermarket scenes though, which showcase such wonderful items such as records (I remember that!), tinned Eel and tinned octopus. Yum. And check that spelling outside. Is liquor REALLY spelled liquir?
(Reviewer: Spuzz)
Location
A/V room, 2/F