movies_creation

American Movie Archives (美國電影檔案)

Title
1955 Chevrolet Screen Ads
Year
1955
Abstract
Ten short theatrical "screen ads" promoting the 1955 Chevrolet models.
Notes
Produced: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Run Time: 8:44
Audio/Visual: Sd, C
Keyword
Automobiles: Advertising;Advertising: Screen ads;Advertising: Screen ads
Theme
Motorific by Jam Handy
Review
Putting a V-8 in a Chevy was a very big deal, and Jam Handy knew it. One of the spots ends with "More than a new car, a new concept in low-cost motoring." Popular as the tri-year Chevys are, it's rare to see them as crisp as they appear here. Very well photographed in color, it shows the same 4-5 cars over and over. In addition to the iconic Bel-Air convertible, there are lots of shots of the more modest trim lines and 4-door models, which are today seen less often than the showier cars. BTW, don't miss the title cards, which look much like those of theatrical short subjects.
(Reviewer: cjxn)
Location
A/V room, 2/F