movies_creation

American Movie Archives (美國電影檔案)

Title
[Chevrolet Sales Convention Musical]
Year
1954-55?
Abstract
Rare record of song-and-dance at a Chevrolet sales convention, designed to motivate the sales force.
Notes
Produced: Handy (Jam) Organization
Sponsor: Handy (Jam) Organization
Run Time: 15:15
Audio/Visual: Sd, C
Keyword
Automobiles: Sales;Industrial theater;Advertising: In-house;Industrial theater;Advertising: In-house
Theme
Watch out Andrew Lloyd Webber
Review
So here we have a splurge to appeal to that small fraction of the American people, the musical lovers. An all-american, blue eyed blonde hair uppermiddle class workers come together to show us how rich they are and their desire to spend spend spend! So, the opening number, all 11 minutes of it, teaches us the importance of each region, and how rich each one is. This chipper and jolly suddenly breaks into a very jazzy and sleazy "money money money" tune, with a classic guy singing with girl chorus. The final chorus begins to fall apart with a repeatative dance followed by the very unclimatic ending. Overall, very strange, but hey, if it sold cars, good for you. PS look out for the girl in the green dress with blonde hair, is it a man or a girl? the Texas Region, "The Great Southwest"
(Reviewer: JonathanBrit)
Location
A/V room, 2/F