movies_creation
American Movie Archives (美國電影檔案)
- Title
- Shopping Can Be Fun: A New Concept in Merchandising
- Year
- 1957
- Abstract
- How the Hillsdale Shopping Center in San Mateo, California increased traffic with a sophisticated program of advertising and promotion. Excellent footage of stores and shoppers in an upscale suburb. Some footage from this film was used in IN THE SUBURBS.
- Notes
-
Produced: Kelley (George H.)
Sponsor: Hillsdale Shopping Center
Run Time: 17:12
Audio/Visual: Sd, col. - Keyword
- Consumerism;Shopping centers;San Francisco Bay Area;San Mateo County;Shopping centers;San Francisco Bay Area;San Mateo County
- Theme
- Consumers -- United States / Hillsdale Shopping Center -- San Mateo, California -- United States / Advertising -- United States -- 1957
- Review
-
And the mall is still there!
A decent PR piece for the Hillsdale Shopping Center, which is still in operation along El Camino Real in San Mateo, California. MAcy's & Sears are still there, but otherwise, many of the stores & other features of the mall are long-gone, though I'll have to look carefully next time I'm there for the animal sculptures featured in the footage.
(Reviewer: TimT) - Location
- A/V room, 2/F