movies_creation

American Movie Archives (美國電影檔案)

Title
Pattern for Smartness
Year
1948
Abstract
Home-sewed clothes as high fashion.
Notes
Produced: Hartley Productions
Sponsor: Simplicity Pattern Co., Inc.
Run Time: 18:21
Audio/Visual: Sd, C
Keyword
Sewing;Fashion;/;Fashion;/
Theme
Fashion sense
Review
The internal dialog of Johnny's girl, in her fashionable clothing, makeup, jewlery... as she disrespects the plain girl walking by on the sidewalk in the first 2 minutes of this film is worth the download and pegs my rating at five stars! The superficial attitude and missing sense of self worth is like nothing I've seen, but is clearly an attempt by the company whose advertisment this is to turn girls into self-doubting, image oriented, subhuman consumers of fashion products. Turns into a fairly ordinary advertising for fabric patterns after that. The color is pretty good (despite some bouncing auto color balance circuits in the transfer from film).
(Reviewer: Steve Nordby)
Location
A/V room, 2/F