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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The effect of posting frequency and responsiveness of celebrity endorsers on perceived quality of endorsed products : a study on social media

Issue date

2019.

Author

Ma, Iat Cheng

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Branding (Marketing)

Selling -- Psychological aspects

Internet marketing

Supervisor

Chow, Wing Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991008610719706306