How the use of creative recruitment advertising improves the attractiveness and brand value proposition of employers from the perspective of casino dealers

2017.

Chan, Ka Meng

Faculty of Business Administration

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

M. Sc.

Gambling industry -- Employees -- Macau

Casinos -- Employees -- Macau

Advertising -- Macau

Employees -- Recruiting -- Macau

Sy-Changco, Joseph Adea

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