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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Meaning of an ideal coffee shop for the highly involved coffee consumers : using the zaltman metaphor elicitation technique (ZMET)

Issue date

2016.

Author

Cheang, Ka Pui

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Market surveys -- Macau

Coffee shops -- Macau

Supervisor

So, Siu Ian

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006849959706306