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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The impact of online social reviews on hotel booking intention : does reader-reviewer similarity matter?
- Issue date
-
2016.
- Author
-
Chan, Cheng Chu
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Word-of-mouth advertising
Hotel management
Social media -- Marketing
- Supervisor
-
Lam, Long Wai
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006832039706306
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