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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Influence of social media marketing on customer loyalty

Issue date

2017.

Author

Liu, Sandra

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Customer loyalty -- Macau

Online social networks in business -- Macau

Internet marketing -- Macau

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006829779706306