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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

An examination of casino customer loyalty program in Galaxy Entertainment Group

Issue date

2017.

Author

Kuan, Fu Lon

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Customer loyalty programs -- Macau

Hotels -- Macau -- Marketing

Casinos -- Macau -- Marketing

Supervisor

Lam, Chee Shiong

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006829589706306