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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How social media marketing affect brand loyalty in the mediating role of brand engagement : an empirical study

Issue date

2017.

Author

Zeng, Qing Ya

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Internet marketing

Brand loyalty

Consumer behavior

Customer relations

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006772639706306