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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Advertising avoidance on video website : Studying stimulus manipulation and gender effects
- Issue date
-
2018.
- Author
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Yan, Xing Yu
- Faculty
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Faculty of Social Sciences
- Department
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Department of Communication
- Degree
-
M.A.
- Subject
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Internet advertising
Gender identity in advertising
- Supervisor
-
Sandel, Todd L.
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006770469706306
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