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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Strategic branding of mobile online games : a case study of Honor of Kings by Tencent
- Issue date
-
2017.
- Author
-
Chen, Yan Yue
- Faculty
- Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
- Department
- Department of Communication
- Degree
-
M.A.
- Subject
-
Mobile games -- Case studies
Branding (Marketing) -- China -- Case studies
- Supervisor
-
Li, Xiao Qin
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006769899706306
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