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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Factors influencing purchase intention of online group buying in Macau

Issue date

2015.

Author

Cheang, Hio Ian

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Teleshopping -- Macau

Consumer behavior -- Macau

Consumer cooperatives -- Macau

Supervisor

Chow, Wing Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006765869706306