This thesis applies the ROSTE model (Research, Objectives, Strategies, Tactics, and Evaluation) in public relations campaign planning to structure an Employee Volunteer Program (EVP) campaign for Zhuhai government to build a signature volunteerism program so that Zhuhai can maintain its newly won title of National Civilized City. SWOT-PEST analyses are used in the research part to make manifest the factors which influence current and future volunteer activities in Zhuhai. Interviews and surveys are implemented to assess the viability of the cooperation among commercial enterprises and local disadvantaged communities for this EVP campaign. Then achievable objectives and appropriate strategies as well as tactics are developed to achieve the campaign goals. The strategies are creating and publicizing two successful pilot EVPs by pairing two Zhuhai enterprises with two benefiting schools, then conducting a series of EVP activities using well-planned message and media tactics. Evaluation of the campaign impacts is integrated in the planning as well. Limitations and suggestions for future campaign efforts are provided at the end of the proposal.