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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Assessing Weibo marketing strategies of Macau's hospitality industry

Issue date

2015.

Author

Qiang, Wei

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Internet marketing -- Macau

Microblogs -- Economic aspects -- Macau

Online social networks -- Economic aspects -- Macau

Hospitality industry -- Macau

Supervisor

Ting, Yi-feng

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991001597499706306