Pharmacies, the pharmaceutical distribution chain terminals, plays an important role in the drug safety of consumers. With the importance of social progress and people's health, pharmacy services more attention from the mere sale of medicines intoprovide consumers with more services, but do not know pharmacy services provided and consumers do not know that the pharmacy will provide what services, cause a serious obstacle to the launching of the pharmacy services. This study describes the pharmacists and consumers in the awareness of pharmacy services, according to the literature review, discusses the factors of pharmacy services and pharmacy services, pharmacy services, including basic services, pharmacy services, medical services in three areas, and to determine the questionnaire through interviews with pharmacists and the number of consumers in the USA (New York) , Macau and China (Zhuhai), total of 100 people and summary. This study found that pharmacists and consumers in the pharmacy services, there are cognitive differences and to three conclusions: First, basic services: pharmacists and consumers' cognitive difference; Second: pharmacy services, pharmacists and consumers' cognitive differences; in medical services, pharmacists and consumer awareness is a huge difference. Finally, results for operators, customers and the Government to make appropriate recommendations to improve the difference in the awareness of pharmacy services of pharmacists and consumers, reducing the cognitive differences between the two sides in order to provide better development for pharmacy services to carry out to promote the industrial development of community pharmacies.

藥房是醫藥流通鏈上的終端，對消費者的用藥安全起着重要的作用，隨社會 進步及人們對健康的重視程度，藥房的服務越受關注，從過去的單純銷售藥物， 轉變成向消費者提供更多的服務，但在不清楚藥房所提供的服務及消費者不清楚 藥房會提供甚麼樣服務的情況下，對藥房服務的開展造成嚴重的阻礙。 本研究闡述了藥劑師和消費者在藥房服務的認知，根據文獻回顧，探討了藥 房服務及影響藥房服務的因素，藥房服務包括基礎服務、藥房服務、醫學服務三 方面，并確定調查問卷，通過在在美國紐約、澳門、中國珠海三地，訪談藥劑師 及消費者人數共 100 名，並進行總結。 本研究發現藥劑師與消費者在藥房服務上存在認知差異，並得出三個結論： 第一，在基礎服務方面，藥劑師及消費者的認知差異不大; 第二，在藥學服務方 面，藥劑師及消費者的認知差異不大; 第三，在醫學服務方面，藥劑師及消費者 的認知差異巨大。 最後，本文將研究結果分別對經營者、客戶和政府三方面提出適當的建議， 改善藥劑師和消費者在藥房服務認知的差異，減少雙方的認知差異，才能為藥房 服務的開展提供更好發展，促進社區藥房產業發展。 關鍵詞：社區藥房；藥房服務；藥劑師；消費者；美國紐約；澳門；中國珠海