school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Empirical research on the influence of Key Opinion Consumer characteristics on consumer purchase intention
- Issue date
-
2025.
- Author
-
Zhang, Zi Xi,
- Faculty
- Faculty of Science and Technology
- Department
- Department of Computer and Information Science
- Degree
-
M.Sc.
- Subject
-
Electronic commerce
- Supervisor
-
Guo Jing Zhi
- Location
- 1/F Zone C
- Library URL
- 991010466966406306