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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

An investigation of motivational and contextual factors for online impulsive buying

Issue date

2023.

Author

Xiao, Fei

Faculty

Faculty of Business Administration

Department

Doctor of Business Administration

Degree

D.B.A.

Subject

Electronic commerce

Supervisor

Hong, Jacky

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010379777506306