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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

An investigation of gift types in relationship enhancement : the gift recipient's perspective

Issue date

2023.

Author

Li, Qiu Ling

Faculty
Faculty of Business Administration
Department
Department of Management and Marketing
Degree

Ph.D.

Subject

Mental representation

Gifts

Relationship marketing -- Management

Supervisor

Pornpitakpan, Chanthika

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010331379306306