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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

An investigation of the moderating effect of culture on the effect of advertising claim strength on product evaluation

Issue date

2020.

Author

Leung, Chi Wo

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Advertising -- Brand name products

Brand name products -- Marketing

Supervisor

Chow, Siu Fung

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009926589406306