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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Influence of trust and relationship commitment in vlog and viewers' purchase intention

Issue date

2020.

Author

Chen, Yang Yang

Faculty

Faculty of Business Administration

Department

Department of Management and Marketing

Degree

M.B.A.

Subject

Consumer behavior -- China

Social interaction

Social media

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009901989606306