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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The influence of travel blog and blogger's characteristics on Mainland Chinese outbound tourists' interest of scenic spots
- Issue date
-
2020.
- Author
-
Li, Jing Wen
- Faculty
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Faculty of Business Administration
- Department
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Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
- Degree
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M. Sc.
- Subject
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Blogs -- Social aspects
Tourists -- Psychology
Consumer behavior
- Supervisor
-
Ho, Ying
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009901989206306
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