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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Metacognitive experience and celebrity endorsement : fluency enhances brand evaluation but disfluency improves brand recall
- Issue date
-
2020.
- Author
-
Liu, Yongdan
- Faculty
-
Faculty of Business Administration
- Department
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Department of Management and Marketing
- Degree
-
Ph.D.
- Subject
-
Branding (Marketing)
Celebrities
- Supervisor
-
Liu, Ting Chi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009890478206306
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