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Macau Periodical Index (澳門期刊論文索引)
- Author
- Mou, Eric Chi Chong
- Title
- The impact of COVID-19 on social innovation in the tourism industry in Macau
- Journal Name
- The Journal of the Macau Ricci Institute
- Pub. Info
- Mar. 2023, No. 11, pp. 118-129
- Link
- http://mrijournal.riccimac.org/articles/issue_11/MRI_Journal_Issue_Eleven.pdf
- Keyword
- Social Innovation on Tourism；Augmented Reality products；Online Tour products；Innovation effect on Tourism
- Abstract
- Innovation is crucial to society’s development; studying innovation will inspire organisations to move them forward. Can social innovation (SI) keep Macau’s Tourism sector moving, or can it benefit Macau society in the long run, once the pandemic quarantine policy is abandoned? This research will first review the definition of SI and understand SI’s basic features and their effect. Selected cases from the Tourism industry will be explored to explain the SI situation in Macau. Then, through qualitative interviews with the SI developers, I will describe their impact of this quarantine situation and evaluate their products’ contribution to SI in Macau. As a significant tourist destination in China and surrounding areas, focusing on the Tourism industry will highlight the communication situation and the effect of SI on the dialogue during the pandemic crisis. This article then discusses the influence of SI, focusing on SI cases in the Tourism industry from 2020 onwards, to examine whether such innovations can strengthen or weaken the social dialogue between China and Macau SAR. Paragraph Headings: 1. Introduction 2. The meaning of social innovation 3. Social innovation in Macau 4. Examples of social innovation in the Macau tourism industry 5. The case of live online tour 6. The case of the AR game promotion campaign in the old district of Macau (關前薈Arraial na Ervanários) 7. Discussion 8. Conclusion