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Macau Periodical Index (澳門期刊論文索引)
- Author
- Sardana, Guru Datt
- Title
- Building SME competitive capabilities in the global business environment
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jun. 2009, Vol.19, No.1, pp. 27-46
- Abstract
- Abstract : Small and medium enterprises (SMEs) constitute an important segment of the economy. Smallness of size is a handicap. Yet the sector has its strengths in areas of flexibility, delivery, and establishing an easy relationship with customers. Global business environment has created both challanges and opportunities for an SME. Through a careful application of strategies as presented by Darwin while explaining the origin, struggle and survival of species, use of Information and Communication Technology, Technology Management, Agility and Responsiveness (SITAR), an SME can build competitive capabilities to sustain its operations on long term basis. The present paper provides a case study of how an SME in India could revive its fortunes by adopting this framework. Paragraph Headings: 1. Introduction 2. Operational environment of an SME 3. Globalization and SMEs 4. Sitar: a model to build competitive capabilities 4.1. Strategy 4.2. Information and Communication Technology (ICT) 4.3. Technology management 4.4. Agility 4.5. Responsiveness 5. Power pumps : a case 5.1. The initial years 5.2. The trading 5.3. The manufacturing initiative 5.4. The globalization and the fall of power pumps 5.5. The revival 5.6. The implementation 6. Conclusion Tables: 1. Production,inventory and variety of pump-sets at power pumps Figures: 1. Production of pumps